Billie Eilish sent fans into a frenzy by posting cryptic messages on OOH locations across the world in anticipation of her upcoming 3rd album release. Brotherhood Media were proud to handle the UK side of the much talked about tease campaign.
Brotherhood supported the release of Lauran Hibberd’s second studio album ‘Girlfriend Material’ with a multi-format print campaign across London featuring tear-off posters and print 48 sheet billboards.
Elbow returned with their critically-acclaimed tenth studio album ‘Audio Vertigo’; the album shot to number one in the charts marking the band’s 4th UK #1 album.
Brotherhood supported the release with a large digital screen and 48 sheets in Manchester alongside London print 48 sheets and London Underground posters.
Brotherhood supported the release of Matt Maltese’s album ‘Songs That Aren’t Mine’ with print 48 sheets in iconic London locations.
Fans visited the locations to celebrate the album release by taking pictures alongside the billboards.
Returning with their second studio album, Mercury Prize-nominated Yard Act’s ‘Where’s My Utopia’ released to rave reviews.
Following a 2023 tease campaign for the album announcement, Brotherhood Media spread the word with London print billboards, regional 4 sheets and London Underground posters.
Brotherhood Media took to the streets of London, Glasgow and cities across England and Scotland to celebrate the release of The Snuts’ third studio album, ‘Millennials’.
The multi-poster campaign included London 48 sheet billboards, regional posters and a large landscape poster site in Glasgow.
We supported the launch of Gibson Guitars’ London Gibson Garage with a varied OOH campaign featuring across London transport networks and in iconic London locations.
The follow up to the Nashville branch launched successfully this February with branded taxis, bus sides, West-End floor stickers and road signs, London Underground panels and 48 sheet billboards to support.
Gibson Garage is now open on Eastcastle St and is well worth a visit next time you’re in the West End.
Delivering our 5th Idles album OOH campaign, Brotherhood spread the word using large format billboards, London Underground and Street posters, covering key cities including Bristol and London. The album shot in to the UK album chart at number 1.
The start of 2024 saw The Smile put out their sophomore record ‘Wall of Eyes’ via XL Recordings to rave reviews. Brotherhood marked the occasion with a selection of exclusive 48 sheet billboards in prime London locations.
Brit Awards Rising Stars, The Last Dinner Party, found their debut album Prelude to Ecstasy topping the charts to kick off the year.
Brotherhood helped spread the word on their unique brand of Baroque Pop with London backlit portraits and print 48 sheet billboards as well as regional 4 sheet street posters in cities across the UK.
Brotherhood kickstarted the year supporting Big Sister Swap, an online personalised clothes swapping service, with their mission to promote sustainable fashion practices.
The campaign featured a mix of designs and consisted of 48 sheet billboards across London in handpicked locations like Brixton, Camden and Kingsland Road.
Brotherhood helped singer-songwriter Tom Odell make a splash with his 6th studio album with backlit print and digital portraits in London as well as regional poster campaigns in cities across the UK.
The multi-platinum selling artist’s latest offering, ‘Black Friday’, was released independently on January 29th.
Green Day return after 4 years with their 14th studio album, ‘Saviors’. Brotherhood helped spread the word using London 48 sheets as well as regional 60x40s across the UK.
The record marks the 5th UK no. 1 album for the group who will celebrate the occasion with a world tour later this year.
London 48 sheets, backlit portraits and street poster megasites, delivering profile for the legendary Marshall speakers and amplification brand in the run up to the vital Christmas retail period.
Peter Gabriel returns with his first album in over 10 years, and his first UK album chart Number 1 since the legendary So album.
Brotherhood spread the word with a sustained campaign of print billboards and transport hub posters, along with digital sites at shopping malls in the run up to Christmas, and large format digital portraits in key London locations.
The Rolling Stones returned with their 24th studio album 'Hackney Diamonds' their first since 2016.
The critically acclaimed album with contributions from legends such as Paul McCartney and Stevie Wonder went straight in at the top of the album charts making it their 14th UK number 1 album.
Brotherhood delivered a unique special build billboard in the heart of Camden Town to amplify a wider print and digital billboard plot across London.
Showcasing some incredible live music shows coming up in London and the easy way to buy tickets!
DICE used our print billboard sites with the simple creative device of featuring a different act on the design for each poster, hand picking locations such as Bethnal Green, Peckham and Clapham to suit each featured artist.
What is Tangk? Posters of vibrant artwork mysteriously appear on street poster sites and backlit bus stops declaring ‘Love is the Fing’. Two weeks later digital portrait billboards reveal that this is the new project from Brotherhood Media favourites Idles, Bristols finest.
A full media mix of large format print and digital billboards, street level print billboards and posters and an evening of projections on to landmark buildings across London, to mark the release of the sensational Jorja Smith’s new album ‘Falling or Flying’.
OOH advertising to mark key moments in an album campaign - tease print billboards to launch, reveal print billboards upon release, and digital billboards to announce winning the prestigious Mercury Music Prize 2023, making use of the flexibility of DOOH and the fast pace of Brotherhood’s planning and delivery to go live the morning after the result was announced.
Digital and Print Billboards in key locations to mark the release of Guts, the second album from music sensation Olivia Rodrigo.
8 month billboard roll out for All Point East music festival. Keeping a high level of awareness in key London neighbourhoods, and driving ticket sales throughout the year.
Brotherhood Media teamed up with Polydor Records to announce the Billie Eilish track 'What Was I Made For' featuring on the celebrated Barbie soundtrack. The campaign included a number of premium digital and print billboards across the UK. The single shot in at number one.
Landmark projections, digital and print billboards and high frequency London Underground postering to mark the return of music royalty, PJ Harvey, with her 10th Studio Album.
Galipette Cidre is packed with all-natural ingredients, bringing diversity and unrivalled flavour to the cider industry.
Rolling out their first campaign across London using our 48 sheet sites in 7 key locations across the city including Camden, New Cross, Peckham and our fantastic P250 portrait site at Shoreditch Boxpark. The expressive and bright creative brings the message that Galipette Cider has arrived.
Nationwide street, transport and retail targeting outdoor to promote the ‘Council Skies’ album from one of our favourites, Noel Gallagher.
Hoodrich has grown into one of the UK’s most recognisable streetwear brand, built on a passion for underground streetwear and music.
In their latest OOH campaign they took over our North End P250 site & seven other locations across London including London Bridge and Finsbury Park
Sleaford Mods are back with an album which seems perfect for the times. Capturing the mood across London on our billboards, including a double billboard carrying a uniquely paired creative.
Landmark digital and backlit billboards, cherry picked to make the biggest statements in each tour town of Elton John’s farewell UK tour.
Young Fathers make an early bid for album of 2023 with the release of Heavy Heavy.
Brotherhood delivered nationwide OOH across multiple formats including portrait and landscape print billboards, street level 4 sheets and posters across London Underground.
Office favourite Gaz Coombes returns with his 4th Solo Album, Turn the Car Around.
Brotherhood planned and delivered an outdoor campaign of 4 sheet posters across the London Underground and at street level in key regional cities.
The album charted in the UK top 10.
Croydon's King Of Grime took an unexpected turn, switching up styles on his critically acclaimed third album "This is What I Mean'. The record was a more intimate and introspective collection of songs, cementing himself as a artist with a long and interesting career ahead of him.
Brotherhood Media's exclusive billboard sites made sure the word was out across key London neighbourhoods.
Miley Cyrus declares her New Years Resolutions across our Street Style mosaic billboards.
Using tease and reveal stages, the campaign built up word of mouth and interest in the campaign in advance of her come back single Flowers. This was part of a synchronised global launch, with similar creatives on display in cities across the globe, and generated significant online traffic.
The 1975
Continuing their impressive run, The 1975 scored their 5th consecutive number one album with 'Being Funny In a Foreign Language'.
Brotherhood Media were happy as always to spread the word around the release with a campaign of nationwide statement digital billboards.
Landmark digital billboards across London to promote the release of the Black Panther: Wakanda Forever Official Playlist, including huge tracks from Rihanna, Stormzy and Burna Boy.
Landmark digital and backlit billboards across London to mark the release of the Special Editions of the timeless Revolver album. Brotherhood have worked on numerous Beatles campaigns and always love to make a big deal about the Fab Four.
Cherry picked digital landmarks and digital 48 sheets to promote Robbie Williams orchestral greatest hits album. The album debuted at number 1.
One of the artists of 2022 and a favourite to win the Mercury Music Prize, Self Esteem used our London billboards and regional street posters to share snippets of lyrics from her inspirational hit 'I Do This All The Time'.
We love Jamie T over here at Brotherhood Media so we were excited when we learned he had new music on the way. When the album arrived, we weren't disappointed!
To announce the return, we put together a mix of our 48 sheets, backlit portrait sites and digital billboards.
The album deservedly charted at number 1 in the UK. Go check it out!
Another great campaign with J.Lindeberg! Launching a golf apparel collection with music star Robbie Williams.
Using some of our key 48 sheets sites across London and our P250 site in Shoredtich in a 'street style' format. The campaign created a real buzz before the collection dropped coinciding with the 150th anniversary of The Open!
Brotherhood helped mark the surprise release of Drake's 'Honestly, Nevermind' album with projections of his iconic Owl logo across 2 London landmark buildings, along with a full audio-visual projection of his 'Falling Back' promo video on a huge wall in the heart of East London.
Helping to make a big statement around Sam Fender's one-two of a number one album and his biggest ever solo show at London's Finsbury park, Brotherhood peppered London with a mix of street level phone booth ads, tactile print billboards and high profile vinyl portraits.
Speaking to our core music engaged demographic, Brotherhood used a mix of print billboards and street level 4 sheets to publicise the launch of streaming distribution platform TuneCore's revolutionary new pricing model.
Australian Rock-R+B Band Chase Atlantic shut down Brixton with this one day pop up shop selling exclusive merch and hosting a meet and greet between fans and band. All project managed by Brotherhood Media, from location finding, dressing and fitting, to providing a pop up photo booth, music and crowd management.
Using our 48 sheet sites in Shoreditch, Cambridge Heath and Bethnal Green Road. Little Rick used this fantastic creative to make an impact and get East London talking about this no nonsense CBD drink!
We celebrated the release of rock troubadour, Jack White's 4th studio album release, 'Fear of the Dawn' with a nationwide outdoor campaign highlighting this eye catching, topsy-turvy artwork.
We brought the news of Red Hot Chilli Pepper’s highly anticipated album release with this special build on our billboard, in the heart of Camden Town.
Axel Arigato celebrates the power of community and culture through Nights!
Using our 48 Sheet Sites in a 16 Sheet 'Street Style' format and our superb P250 Portrait in Shoreditch. Axel Arigato wanted to get the word out they are bringing the London Community together through music!
J.Linderberg came to life across London using some of our 48 Sheet sites in key urban areas of the city. The 4 and 16 sheet 'street style' format looked incredible for this fantastic and stylish brand!
Florence and the Machine return with the announcement of new album Dance Fever. Brotherhood Media helped build the excitement with a wave of enigmatic tease posters and digital portraits, followed a week later with a pack of big look digital billboards across London.
KeepCup are on a mission is to encourage the use of reusable coffee cups. Delivering a positive global campaign that strives to make a difference to how people think about convenience culture.
Using a pack of our 60"x40" and 16 sheet posters in cherry picked London locations they delivered an amazing street style look with some stunning creative in key London Neighbourhoods - Including Camden, Hackney and Elephant and Castle.
Also using our fantastic P250 site situated above Boxpark in Shoreditch!
Using a fleet of buses across the country along with some branded London taxis, we helped spread the news of Marillion’s new album release. Using the taxi’s for PR shots and a fan activation shared across the bands social networks, the activity helped the album debut at number 2 in the UK album charts.
Tears for Fears return with their first album for over 17 years. Brotherhood targeted commuters and shoppers in key regions across the UK with National Rail 4 sheets and shopping mall digital screens in proximity to HMV stores, along with retail park poster panels close to Asda and Waitrose stores. The album debuted at number 2.
A night of projecting on to landmark buildings across London, to mark the return of Swedish metal ghouls Ghost.
Fontaines DC announce the upcoming release of their third album Skinty Fia with a mix of our exclusive billboard sites and bespoke street poster formats.
Landmark Digital Billboards in London and Manchester.
To celebrate the launch of Coldplay’s new album, Music of the Spheres we teamed up with Parlophone Records and Amazon Music UK to project onto the streets of Tokyo, L.A. Paris and London using a special Coldplay Instagram filter, fans uploaded their videos and we then projected them onto landmark buildings.
Abba returned in 2021 with their first studio album in 40 years! Using some of the most impressive digital outdoor sites in around, we announced the album’s arrival on the streets of London
When we heard Kavo’s first freestyle BillyxPain we were excited! The bars, the flows and the energy were different and he's still only 16 years old! Since then, he's released another freestyle F**k GCSE'sxTruth and now he's dropped his first single 'LEAN'.
He set the bar high with the first freestyles and the consistency across all three releases is truly impressive. This young Birmingham MC is 100% independent so we reached out to offer our support with a few of our billboards.
Brookyn drill legend Pop Smoke's second posthumous album ‘Faith’ was released in July 2021. We teamed up with Polydor Records to spread the word by lighting up London streets with projections and digital billboards.
Here’s our three-headed Ashniko mural looking out over Shoreditch. It was great to see the artist herself visiting the site!
Capitol Records asked us to help them tease the release of new music from Moston MC Aitch. Here’s some of our sites in London and Manchester that we used to spread the word. Each poster incorporated a QR code that revealed the pre-order details.
Here’s the East London mural we painted for talented German singer-songwriter Zoe Wees.
Using a bespoke mix of high impact London digital outdoor sites, we announced the arrival of legendary rapper, J. Cole’s 6th studio album, The Off-Season.
To celebrate the release of Royal Blood’s new album Typhoons, we hit the streets of Brighton and London on behalf of Warner Records and Amazon Music UK. We projected videos of fans who uploaded themselves using the Royal Blood filter.
We had a great time with these Coldplay tease and reveal 48 sheets announcing the first new music from their album Music of the Spheres. The band even paid a visit to the billboards and shared the video on their socials adding to the excitement of fans for the release of new music.
Spring promotion of premium ginger-based drink. London 48 sheet billboards.
We teamed up with Amazon Music UK to announce their Jay1 mini documentary using digital 6 sheets and a fully wrapped bus on the very same bus route he used to ride to school.
Our Camden Tube Station 48 sheet was the perfect place to build this eye-catching billboard announcing The Offspring’s album, ‘Let the Bad Times Roll’, their first in nearly 10 years.
As part of the Amazon Music UK ‘Produced by’ series, Grammy and Ivor Novello award winning producer, Fraser T Smith created four brand new Amazon Original tracks with some exciting UK talent. We announced the news on the streets of London with some dazzling projections and digital billboards.
Alice Cooper paid tribute to his birthplace with the release of the album ‘Detroit Stories’. We lit up London landmarks and launched a fleet of London buses to announce it’s arrival.
January promotion of non-alcoholic spritz drink. 48 sheets across London.
When pride of Doncaster, Yungblud released his highly anticipated second studio album ‘Weird’, we teamed up with Amazon Music UK to paint this striking mural in East London.
London, Manchester and Glasgow paper and digital sites announcing Giggs’ mixtape, Now or Never.
London premium digital billboards announcing new album ‘Positions’.
We took to Liverpool to light up iconic spots like the the Liver building to mark #johnlennon80 and the release of Gimme Some Truth.
Virgin Music approached us to put together an outdoor campaign to mark the release of office favourite, Potter Payper’s third and final Training Day mixtape. We used a mix of telephone booth sites in Potter’s native Barking along with some carefully chosen 48 sheet sites.
Here's a few photos of Brotherhood’s special build site in Camden and from our poster campaign across Glasgow, Dundee, Edinburgh and Perth spreading the news of the release of their album ‘A Celebration of Endings’.
A/W 2021 collection launch.
Digital Billboard in Shanghai, China.
Using a selection of Brotherhood Media’s exclusive London billboard sites, we teamed up with Capitol Records to spread the word about Sam Smith’s latest album ‘Love Goes’.
London 48 sheets and portrait billboards.
Manic Street Preachers vocalist and guitarist James Dean Bradfield’s second studio album, Even in Exile, was a concept album based on the life and death of the Chilean activist, singer and poet Víctor Jara. We celebrated the release with billboards and street posters across London, Cardiff, Swansea and Newport.